Cocktails with Elvis: Conversation and its place in online advertising

April 1, 2004

Suppose you were at a cocktail party with four friends talking about which Elvis song is better – 'A Big Hunk O' Love' or 'All Shook Up.' Let's also say in attendance are the human equivalent of popular online advertising tactics – contextual ads, pop-ups and email marketing. How would each of these people look and act? How would you perceive what they had to say? Would you trust them?

Continue reading "Cocktails with Elvis: Conversation and its place in online advertising" »

Posted by Bill Flitter on April 1, 2004 11:38 AM
Permalink | TrackBack (0)