Seven Reasons to Switch from EMail Marketing to RSS Advertising
August 27, 2004
Sending a legitimate email marketing campaign is increasingly getting more difficult and more costly to implement. When I sent my first email marketing campaign many years ago, I rented a targeted opt-in list, wrote the copy and hit the send button. That ease of use led to abuse by unscrupulous people and to the problems email marketers are facing today.
When deciding to send email marketing messages in today's climate, you need to be aware of at least these seven issues.
1. Sender ID
2. CAN SPAM ACT
3. Blacklists
4. Known Sender
5. Email Filters
6. Bonded Sender Program
7. Cost of Sending Email
These are seven strong reasons for any marketer to at least consider testing RSS advertising. Sending your message to a group of targeted opt-in consumers can be easy again - simply find a targeted opt-in RSS feed and hit "send". RSS shifts the power to the consumer and publisher. The nature of RSS and its one-click unsubscribe functionality makes this new marketing medium self-policing - no need for filters or government intervention. Turn to RSS advertising and return to sanity.
Posted on August 27, 2004 9:45 AM
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» Seven Reasons to Switch from EMail Marketing to RSS Advertising from Dana's Blog - Internet Marketing and Sales Technology Ideas From the Trenches
Bill at Pheedo highlights 7 reasons to migrate to RSS. 1. Sender ID 2. CAN SPAM ACT 3. Blacklists 4. Known Sender 5. Email Filters 6. Bonded Sender Program 7. Cost of Sending Email These are seven strong reasons for any marketer to at least consider te... [Read More]
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Comments (3)
I'm a religious believer in RSS (as opposed to email ). BIG QUESTION is... How do I do RSS advertising? Your web site only writes about it, but how can I actually DO it?
Posted by arjanwrites.com | August 27, 2004 11:56 AM
Posted on August 27, 2004 11:56
Thanks for stopping by arjanwrites.com. If you are interested in RSS Advertising, feel free to find more information at Pheedo.com or contact me directly at 888-495-8384. Be happy to get you started.
Posted by Bill Flitter | August 27, 2004 1:50 PM
Posted on August 27, 2004 13:50
That's a great list. Especially #7. When I worked at Radicialmail, the cost of sending rich media emails added even more money. There were the security issues when trying to get Flash or Java or even Javascript technology to work correctly in each email client (regular or web-based). We had to have someone who could program for each environment. And since you didn't control the email enviroment, you were also subject to changes made to the email client. MS Outlook was always a huge headache.
RSS has all the benefits of email and far less concerns.
www.digitalmerging.la
Posted by Xueilonox | September 1, 2004 3:48 PM
Posted on September 1, 2004 15:48