1.2 Billion RSS Ad Impressions by 2006

October 16, 2004

Recently, the blogosphere has been buzzing over ads in RSS. Overture made a statement that RSS ads are something they will explore. Topix made headlines because they inserted an ad for Overstock in a feed. Wired Magazine recently highlighted a few companies who are exploring ads in RSS.

Pheedo has been playing in this market for about a year. We have seen growth in RSS that reminds us of growth in email. There has been a lack of information on the size of the market. How big is it really? Should advertisers pay attention? Of course my answer is yes, but let the numbers tell the story.

The numbers below only include stats on blogs with RSS and are estimates based on our own research and data provided by Technorati. They do not include the feed traffic from traditional online publications like CNet, Forbes or Yahoo.

Blogosphere is doubling every: 5 months
Number of post created per day. 21,600
Number of feeds added per day: 3,700
Percent of blogs with feeds: 31%
Number of content feeds: 3.1 million
RSS consumers: 3.8 million
RSS Ad impressions: 2004 - 77 million, 2005 - 308 Million, 2006 - 1.2 billion

Tools, like the ones Pheedo is creating, to insert, track, and monitor ads in feeds will continue to evolve. Subscribers will grow expodentially and the market will mature very rapidly.

Posted by Bill Flitter on October 16, 2004 11:44 PM
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