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Google to unveil revamped Adwords/Adsense program

January 20, 2005

According to Tom Foremski of Siliconvalleywatcher, Google is about to unveil a completely revamped Adwords/Adsense program. The reason for the new program is because of threats from Kanoodle. According to Foremski, "That's why the revamped Adwords/Adsense will provide a suite of tools that provide greater control, management and monitoring data to advertisers, to better target their sales messages."

Posted on January 20, 2005 7:00 PM
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Bill- Thanks for picking this up. I'm not sure that Tom meant to make such a close association between Kanoodle's model and Google's new undisclosed AdWords concept. However, as we discussed this story this afternoon, it seemed more than coincidental that the Kanoodle folks were in town . . . Cheerios! Dida

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