RSS Fit to Print

June 21, 2006

A while back, I wrote about the print media industry, specifically newspapers and how RSS can help stop the bleeding from a revenue perspective. John Gartner at MarketingShift offers another great solution to help newspapers increase readership and grow revenue by using customized and formatted RSS feeds with ads that allow for easy printing.

This is a great idea and speaks to the essence of what makes RSS great – putting the user in control. With customized feeds, the user can read the feeds on his computer, print them out and read them on the train or download them to a mobile device – and all of this would be customized to the reading preferences of the individual reader.

For those who say they need a tangible printed form of the morning news, this solution works great. Same goes for people who only read the news online. Addicted to your Blackberry during the ride to work? RSS is for you!

And or course, for Pheedo’s folks in the Green Bay office, you’ll never have to step outside into below freezing temperatures again to get your newspaper!

Posted on June 21, 2006 11:17 PM
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