The Revenue Streams of 2007: RSS

November 15, 2006

According to EcontentMag.com, 2007 is the year for revenue strategies around RSS.

"RSS finally came into its own last year, as Google and Yahoo! made it invisible. Now you just "subscribe" to headlines and leave the XML, Atom, and RSS garbage to the dweebs where it belongs. As a result, some B2B trade news sites claim that almost 50% of their overall volume comes from feeds. In the consumer categories, even in those like celebrity not associated with tech-savvy users, the RSS traffic is formidable.

However, having more users coming in via the side door (rather than the home page) may mean that publishers need to rethink their layouts, perhaps even their ad inventory. Every article page must merchandise the rest of the content the way a front page would. Whether RSS feeds themselves monetize as ad vehicles is a call I am not willing to make at this point, but they may start changing how we monetize the site itself."

We will see big things for RSS in 2007 including subscriber growth and innovate revenue strategies. Publishers will be forced to pay more attion to RSS as subscribers increase and website page impressions flatten.

However, RSS does drives targeted impressions to your website. If an RSS subscriber clicks through to read a full article, one thing you know is that the content is of high interest to the reader. Website impressions, as a result of an RSS subscriber, should command a higher CPM for the ads surrounding the content as it is a very targeted loyal reader.

Prediction: 2007 is THE year of RSS.

Posted on November 15, 2006 5:48 PM
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