Learn How Cisco Uses RSS to Driving Leads and Traffic

April 16, 2008

The internet has changed how consumers move through the sales process from awareness to consideration to conversion. If a brand attempts to influence it must also change. The three pillars of the sales process have been connected for the first time. Now brands need to create a stream of content to keep consumers engaged at every step of the way.

B-to-B marketers have know this. They have been talking about prospecting and lead nuturing for years. They are engaging prospects through whitepapers, webinars and today, RSS Feeds. Content is no longer anchored to a website. It can flow freely around the web.

We worked with Cisco's agency, Connect Direct, to leverage Cisco's content to engage users across the Pheedo RSS content network.

Connect Direct's President & Founder, Howard Sewell, explains how he leveraged Pheedo's technology.

Working with Pheedo, CDI is now able to:

• serve client ads within a network of RSS feeds, tailored by channels (ex: IT Professionals, Consumer Technology) or even specific feeds (ex: Wired, Dr. Dobbs) that are most relevant to the client's target audience, offer, or product category

• develop and place so-called "feed-powered" ads, either in-feed or on traditional Websites, in which the client's ad is populated by dynamic content powered by the client's own RSS feed

See Howards' full explanation on how B-to-B marketers can leverage RSS to engage prospects throughout the sales process.

Posted on April 16, 2008 2:12 PM
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