RSS Advertising Case Study

May 6, 2004

Overview
Pheedo reports that by integrating online advertising into an RSS feed, a new online advertising technique, it has achieved measurably better results than e-mail for its client.

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Posted by Bill Flitter on May 6, 2004 4:04 PM
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Comments (6)

Chris Pirillo:

Glad to see we're not alone. ;)

Posted by Chris Pirillo | May 20, 2004 8:43 PM

Posted on May 20, 2004 20:43

Bill Flitter:

Chris, nope, you're not alone. You have a friend in the RSS ad space. Thanks for stopping by. Cheers!

Posted by Bill Flitter | May 20, 2004 9:59 PM

Posted on May 20, 2004 21:59

Alex Barnett:

Keep these case studies coming, thanks!

Posted by Alex Barnett | May 23, 2004 2:53 AM

Posted on May 23, 2004 02:53

Bill Flitter:

Alex, we sure will. Great chart you put together on Email vs. RSS. http://weblogs.asp.net/alexbarn/archive/0001/01/01/139461.aspx

Posted by Bill Flitter | May 23, 2004 8:42 AM

Posted on May 23, 2004 08:42

Barbara Nachtigall:

Finally, someone else who gets the value of RSS for one-to-many communication and doesn't think RSS advertising is a crime against humanity! Wonder why RSS is not catching on faster, it is such a no-brainer. Thanks for a concise and cogent case study!

Posted by Barbara Nachtigall | May 27, 2004 8:25 PM

Posted on May 27, 2004 20:25

Bill Flitter:

Thanks Barbara. We appreciate the "Pheedback."

Posted by Bill Flitter | May 27, 2004 8:53 PM

Posted on May 27, 2004 20:53