Mass Marketing is Dead
June 17, 2004
For the past couple of days, I've been discussing the death of mass marketing. Looks like the poster child for mass marketing, McDonalds, believes it is too.
Jeff Jarvis has a post today explaining McDonalds position on mass marketing. Jarvis says, "The mass market gives way to a mass of niches."
The mass of niches can be found in Weblogs. Any company looking to reach their customers today will need to join in on the conversations happening on Weblogs. Expect McDonalds to be opening a Weblog near you.
Posted by Bill Flitter on June 17, 2004 10:16 AM
Permalink
| Feedback(1)
| TrackBack (1)
Comments (1)
you HAVE GOT TO read "The Cluetrain Manifesto" It is all about how mass marketing is dead, companies that don't recognize this are going to die painful deaths, and companies that do recognize this and can deal with the loss of control will flourish.
http://www.cluetrain.com
very edgy, very insightful, and at times very funny.
Let me know what you think of it!
Mahi
Posted by Mahi | July 11, 2004 9:53 PM
Posted on July 11, 2004 21:53