Pheedo Acquires Blogsnob

September 28, 2004

We've been a quiet around here lately. Very few posts this month. Well, it is not because we're relaxing. Quite the opposite actually.

We have been very busy growing our business and making some key acquisitions. We'll be making an official announcement to the press tomorrow but we wanted our readers to be the first to know.

I am proud to announce we have acquired Blogsnob. Blogsnob is an ad exchange program for bloggers. With over 4k participating blogs (and growing every day), it makes for a lively community covering topics from politics to business to sports to health and much, much more. Most importantly, Blogsnob members can he assured; we are committed to keeping the service free and only making it better.

This is exciting news for several reasons. First, Adam Kalsey will be joining Pheedo as our CTO. An outstanding technologist and business person, Adam has been the mastermind behind BlogSnob over the last year. We are extremely pleased to have him on our executive team.

We are now working on many new features to grow BlogSnob as well as our existing RSS Advertising tools. Look for further announcements there in the near future. The first change we are implementing is a name change. The new name for the blog exchange is the SimpleAd Exchange. This should be live in October.

With the excitement around blog advertising, the acquisition allows us to better serve our existing customers and provide them access to over 4k active decision makers and market influencers, and millions of readers. The Pheedo SimpleAd platform will provide advertising agencies and marketers a one-stop solution across blogs and content feeds including Atom and RSS. As a result, the construction, delivery and tracking of an entire advertising campaign and content feed will be possible from a single interface.

Additionally, to help guide this ship, we've added a few advisors to our board. The first is Chris Pirillo from Lockergnome. Always exciting, never boring Pirillo will make sure we have 'phun', stay focused, and help us understand the mind of a publisher. Chris brings the perspective of a long time blogger and publisher. He adds, "Every link counts - which is why, especially as a free service, Blogsnob is invaluable."

We also welcome to our board, Dave Nielson from PayPal/eBay. Dave is most famous for his marriage proposal to his fiancé ( a little joke, but a true story). Dave, an accomplished author and entrepreneur, recently wrote a book for the PayPal's Developer Network. In every printed copy of the book he included a marriage proposal to his then girlfriend. Now that takes guts! We like that around here. Dave will guide us as we create a developer network as well as bring a technology/business slant.

We are excited about the future of Pheedo. Please help us welcome Adam, the Blogsnob team, Chris and Dave.

Posted by Bill Flitter on September 28, 2004 5:08 PM
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