Blogging the SuperBowl Ads?

January 24, 2005

Are you a San Francisco Bay Area blogger covering the SuperBowl ads? The San Francisco chapter of the American Marketing Association is organizing a panel Feb 17 to discuss the SuperBowl ads. They are looking for a Bay Area blogger to sit on the panel. If you are a Bay Area blogger, doing extensive coverage of the SuperBowl Ads and would like to sit on a panel, drop me an email (bill AT Pheedo.com). The event description follows:

2/17/05 - $2.4 Million for One Ad? Yes, It's Super Bowl Time!
Got $2.4 million to spare? We'll if you do, then you can buy a 30 second television ad during the Super Bowl XXXIX. With ad costs like these, companies haven't shied away from paying for high cost ads. Fox has 58 Super Bowl ad spots and its ad sales team is doing more than fine. The Super Bowl draws around 140 million viewers for all or part of the game, but is the cost worth it? Do companies reach their intended audience? What about ROI? Are companies getting more sophisticated in tracking their ads and ad dollars or do companies view a $2.4 million Super Bowl ad as a branding exercise?

Posted by Bill Flitter on January 24, 2005 6:52 PM
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