PR Firms Getting into the Blogosphere

January 4, 2005

Much talk this week about PR firms and news organizations monitoring blogs. Today, MWW the 11th largest US public relations firm, announces the launch of Blog 360 Marketing Practice.

"MWW is expert at identifying and leveraging strategic marketing tools that generate significant ROI for clients. As media channels continue to become more segmented, blogs represent a new and emerging opportunity for companies to pinpoint communications to key constituents," said Michael W. Kempner, president and CEO of MWW Group. "Blog 360 is a component of MWW's Marketing-360, an approach which is grounded in the belief that all communications activities must reach target audiences at every point of contact in order to impact a brand."

I am sure we will see more of this. Blogs are a great place to engage your customers and potential customers. PR practitioners need to move beyond the release and track the conversations happening online. Blogs are actually making their jobs easier. By monitoring buzz wth a subscription to Pubsub or a Feedster search, practitioners can easily track and measure the impact they are having on the conversations.

Posted by Bill Flitter on January 4, 2005 8:54 AM
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