RSS Advertising Podcast with MarketingStudies
March 2, 2005
Had the opportunity to do a podcast with Rok Hrastnik from MarketingStudies on the subject of RSS advertising. The topics we discussed included:
* Different ad placements within RSS feeds.
* Best RSS advertising strategies and best RSS advertising practices.
* How to make RSS advertising user-friendly, get best results, not lose readers and keep advertisers happy?
* RSS advertisement targeting.
* What's happening with RSS feeds that are already doing advertising in their feeds? Are they losing readership?
* The role of RSS metrics in RSS advertising and how RSS metrics actually work.
* Use RSS for lead-generation.
* How much RSS advertising costs?
* How much can RSS publishers get from RSS advertising and how they can start publishing ads in their RSS feeds?
* Emerging RSS ad standards.
* Can RSS become infested with spam.
The podcast provides a basic understanding of RSS advertising. For more comprehensive information, grab a copy of MarketingStudies's RSS Diary.
Posted by Bill Flitter on March 2, 2005 9:22 PM
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Great podcast - you mentioned the possibility of corporations picking up some of the currently free newsreaders and integrating advertising in the reader itself? Check this out this article: (Branded RSS Takes Another Step) http://www.poynter.org/column.asp?id=31&aid=79169 apparently NewsGator has already thought about it.
Posted by Chad Alderson | March 2, 2005 11:21 PM
Posted on March 2, 2005 23:21
Actually, NewsGator isn't the first company to think of implementing the idea of branded RSS aggregators. MyST Technology Partners (http://myst-technology.com/) have been quite active in this area, and the people at http://www.quikonnex.com already have the second generation of their branded RSS aggregator available.
Posted by Rok | March 3, 2005 9:04 AM
Posted on March 3, 2005 09:04
Am I being censored here? My comment was deleted... I'm sure no one will see this one either.
Posted by Brooks | March 3, 2005 8:27 PM
Posted on March 3, 2005 20:27
No, Brooks, you are not being censored. Your previous comment had nothing to do with the conversation that was taking place.
Posted by Bill Flitter | March 3, 2005 8:33 PM
Posted on March 3, 2005 20:33
Once an RSS “newbie” comes up to speed on the basic concept, it would only be a matter of time before they switched over to another reader that didn't have ads imbedded in them right? I guess there would be several factors that would influence this - one being a user’s technical competence – look at AOL’s user base. Once they are locked into a specific RSS reader, do you think they would change? They sure seem to love their AOL portal, yet Google has a simple UI, and is not cluttered w/ ads. Would love to hear some more thoughts on this.
Posted by Chad Alderson | March 9, 2005 9:57 AM
Posted on March 9, 2005 09:57