August 2005 Archives
August 24, 2005
The current state-of-the art to measuring popularity of blogs is to measure the number of links in/out of from the blog. Link counting doesn't tell the entire story. Mary Hodder will be leading a discussion on developing new measures that would benefit readers, writers, advertisers, PR practitioners and businesses wanting to engage bloggers and RSS content producers.
Discussion topics will include:
- Current metrics include limited ways of valuing blogs and rss feeds
- Developing context around a blogger is difficult with those values but there are some things that can be done
- Topic communities are difficult to find and assess, but these are coming
- Blog search right now is very much alpha, similar to search in 1997, when the choices were Excite or Infoseek or the old Yahoo..
- Developing new measures would benefit readers, writers, advertisers, PR people and businesses wanting to engage bloggers and rss content producers
- Community based standard to facilitate this process and ask for measurement tools and better ways to express the weightiness of conversationalness of bloggers and conversations across topic communities.
Time and Date
Tuesday, September 6
6:30pm - 7:00pm networking, 7-8:30pm Event
Location
Pheedo, Inc
3601 San Pablo Ave 2nd Floor
Emeryville, CA 94608
More details and registrion
Posted by Bill Flitter on August 24, 2005 10:50 PM
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August 11, 2005
Rok from Marketing Studies ask whether or not marketers need RSS?
Heidi Cohen from Clickz explains why RSS should be in your marketing mix.
After reading these two articles, it got me thinking. Will RSS become the generic term for all syndicated content? The ATOM format is now under the control of the Internet Engineering Task Force. What will we become of RSS and Atom? Talking with publishers, they don't care. They care about what "it" can do. If ATOM gives them more "features", they will work with that format.
Posted by Bill Flitter on August 11, 2005 9:22 AM
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August 9, 2005
Today on Revenews, I posted part one of a three part series on how to buy RSS advertising.
Setting the Stage
This is the first in a three part series covering “How to Buy RSS Advertising.” In part I below, we’ll set the stage and explain the basics of RSS. Future posts will include putting together a smart RSS advertising media plan and measuring RSS advertising effectiveness.
RSS is the new email newsletter
RSS is poised to become an important content delivery mechanism in mainstream media. It will soon represent a permanent and fundamental change in the way information will be shared, viewed and acted upon online. It will reshape the way people interact with the web for several reasons. ...
Posted by Bill Flitter on August 9, 2005 10:26 PM
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August 4, 2005
UPDATE: Finally (Aug 11) the ValueClick/Fastclick aquisition news hits mainstream media. I was getting a big nervous and questioning the reliability of the source.
According to reliable sources, ValueClick (Nasdaq: VCLK) today acquired Fastclick, another online advertising company, for a yet undisclosed sum. This is particularly interesting news in light of Fastclick's own less than stellar IPO in March of 2005, raising about about $68 million, in after having been raised the most capital in VC funds in 2004. This makes ValueClick the undisputed heavyweight in the online advertising network space.
UPDATE: ValueClick to Buy Fastclick for Stock (AP)
Posted on August 4, 2005 7:17 PM
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August 1, 2005
As most folks already are aware, Google has filed a patent application attempting to cover their insertion of ads in syndicated content.
At Pheedo, we’ve been fielding a lot of questions about what this means for both Pheedo and RSS advertising as a whole. First off, the fact that Google is taking measures to protect itself in RSS advertising is a point of validation for our growing industry. Even though Google's been very aggressive in the past with patent filings, it's validation nonetheless. This filing by Google wasn’t much of a surprise coming from a company of its size and resources, and actions like these are also to be expected in a fast-growing industry.
Second, it’s important to understand that Google is very early in the process, and it’s too speculative to say what protection, if any, might be granted. The biggest concern raised by this development is whether Google will somehow own or have a monopoly on RSS advertising. The answer to that question is a resounding “No”. Simply put, for both legal and practical reasons, Google is not going to ‘own’ RSS advertising. At best, Google may gain some protection for its specific techniques and methods of inserting and tracking ads in syndicated content.
This will have little impact on Pheedo - or RSS advertising as a whole – since the development of RSS advertising was well underway prior to Google filing its patent application. Thus, despite some concerns that Google may gain a monopoly on RSS advertising, this is simply not the case.
The other question is, "Are we going to file a patent application in response?" The answer is, “No we will not file a patent application in response. We'll file patent applications when it makes sense for us strategically.” When you file, you make your trade secrets public and the timing for doing so is important. But we will keep working hard to know our audience and create targeted RSS advertisements that work.
Posted by Bill Flitter on August 1, 2005 2:18 PM
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