PR is not dead, it is evolving

February 1, 2006

How is the face of PR changing? Steve Rubel or Shel Holtz may hold the answer. Some say PR is dead.I think PR is evolving.

PRWeb is one company that doesn't get enough credit for how they are changing the face of PR. They explain their service this way:

'FairCommerce is a system that puts services at your disposal while allowing you to decide the value to be placed on those services. For this reason we do not have established delivery prices at PR Web. Our system has been built on the voluntary contributions of our users. We ask our users to take into consideration what similar services cost and contribute accordingly. It's fair.'

We see advertising evolving as well, especially in RSS. Content in RSS is King. So why can't ad content be the driver that gets people to visit your site? The call-to-action doesn't have to happen in the RSS feed but on the landing page. What happens if you combine PRWeb's business model with our belief that ad content is King within RSS?

Today we announced a brand new ad unit developed by Pheedo with PRWeb that displays current press release headlines and abstracts that are contextually relevant to the feed they are placed in. This is just the beginning. The new ads can be seen in feeds spanning all categories of the Pheedo ad network. Content-based advertising is by far the most effective format for RSS ads, and we think this is a very innovative new development and are pretty proud of the work that went into making it happen. We are excited to explore this new territory with our friends Dave and Mic at PRWeb.

Posted by Bill Flitter on February 1, 2006 8:21 AM
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