IE7 --- Gillmor - who cares?

Hard to put new things on the desktop (netnewswire, etc) in the enterprise though, so RSS integration in IE is good for adoption

IE7 might help to just generally raise awareness of what RSS is

Gillmor - Pew study is bogus

People don't need to know what RSS is. RSS will drive adoption.

Once a technology is ingrained in content delivery, becomes part of computers - Cdrom, hard drive. Comes standard once necessary.

Lock in model for RSS - no model yet, but people are trying different ones

Monetizing - putting ads in feeds is good, but if user uses yahoo or google, ads in feeds compete with ads on the page.

CNET has feeds cause they need to do it, but what's the hope? Rather people read content on the web.

ClickZ - not worth selling RSS ads for ad salespeople cause no money there for them and RSS takes away traffic from site which hurts sales too. But same trend with print media/internet.

Converting email to RSS - Is RSS going to integrate into email?

Newsgator - plug in model for IE. RSS experience is so different from email so there will be resistance to integrate them.

Newsgator is too device specific, not ubiquitous

Download and take with you model or EVDO? Rojo gives full mobility.

Attensa: RSS will replace communication in the enterprise. Feeds with ads will be a small amount of traffic. Most will be in the enterprise space.

People are afraid of the revenue stream.

Gillmor does not thing it's "very early" in RSS adoption is very high right now.

Once you go RSS, you don't go back

No difference between and RSS page and a webpage in terms of advertising

Partial feed or full feed? Consumer will go for full feed with ads instead of partial without more control.

Feeds will be capable of more rich media.

"RSS feed reader optimization" --- publishers giving readers what they want to see