Pheedo and Simplefeed Get Together

September 27, 2006

This week Pheedo partnered with SimpleFeed to combine our RSS advertising sales and feed marketing services with SimpleFeed's RSS publishing and analytics offerings. We are excited about working closely with SimpleFeed and can now offer our publishers and advertisers a more comprehensive suite of RSS marketing services that gives a number of great advantages:

Advantage #1: Increased Traffic
SimpleFeed's "templated" feeds stand out from the competition, encouraging opens and click throughs by including multiple links and promotional elements. Using their checkbox technology, subscribers get personalized, relevant content and stay subscribed. Each subscriber has their own URL so publishers can monitor RSS subscribe and unsubscribe rates as well as individual content interests. Pheedo's feed marketing services complement these services by growing publishers' overall feed readership.
The result: More subscribers clicking through more often to the web site.

Advantage #2: RSS Monetization
In typical RSS implementations, each subscriber receives the same ad, but with Pheedo's ad serving, which we'll now integrate with SimpleFeed's unique URL technology, counts every subscriber feed content view as a unique advertising opportunity, allowing for better ad rotation, personalization and frequency capping.
The result: Increased inventory and CPM.

Advantage #3: No IT Resources Required
As more site visitors adopt RSS and publishers scale RSS publishing across multiple properties, RSS will increasingly consume IT time and infrastructure. Pheedo and SimpleFeed provide hosted services that require no IT resources so publishers can easily deploy new sites or change their RSS button link and increase traffic and revenue immediately.
The result: Low cost of implementation and maintenance.

Advantage #4: Increased Publisher Network Size
SimpleFeed publishers are now members of the Pheedo Ad Network. Advertisers now have access to more on-site and RSS ad inventory across a large number of content categories.
The result: More options for advertisers and possibility for larger ad buys

Stay tuned for more news and features from the team of Pheedo and SimpleFeed.

Posted on September 27, 2006 12:04 PM
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