R$$ at OMMA - New York - 9/25 - 26

September 21, 2006

If you're going to be at OMMA East next week, why not drop in at our session on RSS. If you're interested in meeting up on Monday or Tuesday during the show, drop me a line at dana [at] pheedo.com.

Does RSS = R$$? Feeding Publisher Profitability
RSS has already changed the way the world consumes media, moving the web toward a subscription model, where users decide what content to receive and when. And in turn, RSS is changing the world in which advertisers can spread their message. Publishers can now accurately measure their audience for feeds and choose the best approach for inserting advertisements. Feeds offer not only a choice of audience but perhaps more importantly, an audience who has chosen to listen. This panel discussion will examine the benefits of the engaged RSS subscriber and how he or she can be measured. What does the future of advertising look like with RSS subscriber rates growing by the millions? How can reader data be harnessed to produce impactful creative? What's the best way to monetize RSS readers--with CPC or CPM rates?

When? Monday 9/25 - 11:15am - 12:00pm - Online Content Track

Speakers:
Jake Dobkin, Publisher and Founder, The Gothamist
Jeff Hinz, SVP, Director of Client Services, ID Media
Ed Manning, Vice President of Business Development, Private Label, NewsGator
Scott Cherkin, Director of Business Development, Travel Ad Network
Moderator: Dana VanDen Heuvel, Director of Business Development, Pheedo

The session is programmed as a roundtable discussion, so there will be plenty of opportunity for audience Q&A!

Posted on September 21, 2006 1:15 PM
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