WKRN Blogger Meetup Follow-up

September 10, 2006

Thanks to Mike Sechrist, Terry Heaton and the crew at WKRN in Nashville for putting together a stellar blogger meet-up this past Saturday. Nashvilleistalking.com is their amazing citizen media project that's brought together about 500 bloggers from the Nashville area to contribute not only to their own blogs but also to the Nashville Is Talking aggregator blog. There were between 40-70 bloggers there when I counted and not a one of them was live blogging (save for a post or two on their Treos)

Steve Safran posted a few good wrap-ups of the speakers and attendees over at LostRemote.com. There were a couple of comments with questions on Pheedo and RSS ads, so I thought I'd take this opportunity to clear things up a bit.

"Dan" asked:

I’m trying to “get” how RSS helps me sell more stuff. I went to the Pheedo site and still am so dense. I don’t understand. Could you (explain) it to me?

Dan (and Steve), here's some thoughts on RSS advertising, assuming that you're in the game to sell stuff. Though, the presentation at the event was for bloggers and was all about getting ads into your feeds, it's good to see that there are advertisers lurking out there too! I left a comment on the blog, but it appears that comment moderation is turned on for anything that has a URL address in it, so here's my response.

Dan & Steve,

Sorry if the RSS advertising message isn’t clear. Let me try to clear things up a bit.

Dan, I presume that you’re seeking to be an advertiser, as you’re interested in how RSS helps you sell more stuff. I don’t know that it’s any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it’s advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category (more on our content categories here: http://www.pheedo.com/node/17).

The point that Steve Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there’s a great opportunity to reach RSS readers with your brand message while in the aggregator environment. I say brand message because unlike search, where users are seeking content/information with a certain ‘intent’ (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective.

I’m happy to expand on this more if you’d like. Drop me an email at: dana [at] pheedo.com

Posted on September 10, 2006 8:05 AM
Permalink | Feedback(0)