RSS Advertising Goes Global

October 18, 2006

I was so busy yesterday at the DMA annual conference in San Francisco, I forgot to write about our new RSS ad optimization feature - geo-targeting capabilities for RSS feeds and on-site ads. To read more about it, check out this story from ClickZ.

Andy Evans, managing director of London based Net Communities Limited, has been using this new feature with success to target IT professionals in London. "We are pleased that Pheedo has implemented geo-targeting - all of our partners have enjoyed newfound revenues and increased click through rates and ROI for their advertisers by ensuring that users only see ads that are applicable to their region."

The benefit to Geo-targeting with Pheedo is now advertisers can target customers around the world based on the country they are in and convert more leads - it is one more lever we can pull in optimizing performance of ads in Feeds. Geo-targeting is not new to website ads but it is a very big development in RSS advertising. We had to overcome a few challenges first to do it correctly.

Advertisers can choose from our many RSS ad unit options and target audiences in any combination of more than 230 countries and territories. Now, RSS provides a highly targeted online advertising medium not only by subject and demographic, but also by location. As the market grows, this geographic targeting will become more and more granular allowing advertisers to continue to hone their targeting.

Posted by Bill Flitter on October 18, 2006 5:12 PM
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