RSS Roundtable Dinner San Francisco (Oct 17th)

October 3, 2006

It is that time again for another RSS Roundtable Dinner. The intent is to bring together leaders in the industry with those just starting to understand RSS for a casual conversation over drinks and dinner. We will be meeting in San Francisco Oct 17 in conjunction with the Direct Marketing Association's (DMA) Annual Conference. The last event was in New York and we had a packed room of over 40 people attend. Because the roundtable is during the DMA show, the theme for this event will be dmRSS - using RSS as a direct marketing tool.

We are pleased to have SimpleFeed as a new sponsor. They are joining a line-up of great thought leaders who are supporting the RSS Roundtable including SilverPop and Pheedo.

[Update - Oct 9] Proud to have PRWeb back as a sponsor of the event. They have been a long-term supporter.

The intent of this meeting is to discuss a number of key issues facing the Direct Marketing industry and understand how RSS can drive sales for DMer's. This meeting will also serve as a vehicle for our key industry partners to discuss challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for dmRSS. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers. Attendees will also be encouraged to share their stories.

Where: Near the Giant's Ball Park. Event location details will be sent to interested parties as seating is limited.
Time: 6:00PM - 10:30PM, Drinks from 6:00 PM to 7:00 PM, Dinner at 8pm. Agenda will start during dinner.
Date: Oct 17
Cost: Free dinner, beer/wine sponsored by Silverpop, SimpleFeed & Pheedo
RSVP: Send an email to bill AT Pheedo.com with your name, email, telephone and company

Topics:
There are so many topics that we can collectively address as an industry, however, it's critical that we focus on the important few that address issues of dmRSS usage.

We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we'll cover. We will pull additional hot topics from the attendees. Again, this event is meant to be interactive.

--> Is it the right time for DMer's to pay attention to RSS
--> Understand where RSS & Email fit together
--> Leverage current content/assets to take advantage of RSS
--> Using RSS as an alternative to search during the Holiday '06 season

Attendees:
Ideally, the event will attract around 40 high level leaders from within the RSS and Advertising industries including the following disciplines.

RSS Manufacturer
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research
Retailers
Email Marketers

If you are interested in attending, please send an email to bill AT Pheedo.com with your name, email, telephone and company name/address. Restuarant location will be forwarded in a follow-up email.

Posted by Bill Flitter on October 3, 2006 6:02 PM
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