Introducing FeedPowered™ Ads

February 13, 2007

We started Pheedo more than three years ago with the goal of creating solutions to help people do more with RSS and make money from their RSS content. What started with a simple analytics engine evolved into our leading ad-serving technology, and today we are introducing the next step in our work to help publishers and advertisers alike get the most out of RSS content - FeedPowered Ads.

You can read about announcement specifics and reactions in our press release, on TechCrunch, BusinessWeek and right here in our own Pheedo FeedPowered video ad unit (see the right side bar below "Events"). It is a FeedPowered Video unit pulling in a YouTube RSS feed. The content is a series of videos created to explain the FeedPowered Ad platform (practice what you preach, right?) Feed readers will need to click through to the blog.

Essentially, FeedPowered ads are a platform for publishers and advertisers to move their RSS content around the web and give consumers the tools to interact and engage with that content and begin the word of mouth and viral marketing process. Today's on-site advertising generally looks to target a hard-to-find "ready-to-buy" audience that leads to a low click-through rate - FeedPowered ads reach out to a wider range of consumers and give them options other than just clicking through to a website - these include bookmarking, tagging, emailing and subscribing to the feed.

Advertisers such as Coke, Ford and other big name brands are creating a huge amount of content today and it resides primarily on their websites. FeedPowered Ads give marketers a way to free this content from their site and distribute it around the web, extend their marketing reach, and target new sets of potential customers.

Opera Software, one of the early testers of FeedPowered Ads has gained more than 1,000 new subscribers to its RSS feeds from within the new ad unit and garnered click-through rates approaching 10% on their FeedPowered Ads.

All you need to start is a logo and a feed. The ads can be served on our network, your network or through your favorite ad server, and fully tracked throughout the life of your campaigns.

We think this is a big step in online advertising, and a testament to the power of RSS. If you'd like to get started, sign-up here.

Posted by Bill Flitter on February 13, 2007 3:15 PM
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