John Todor on Engaging Prospects the Pheedo Way

February 27, 2007

John Todor, author of "Addicted Customers" and managing partner of The Whetstone Edge, came by the Pheedo office a few weeks ago to discuss our FeedPowered™ ads and strategies for engaging customers. We filmed the conversation and made the content of a Pheedo branded FeedPowered ad (right sidebar of the blog).

John has since written a great report about engaging prospects and customers using Pheedo's FeedPowered ad as an example and case study. John views customer engagement largely from a psychological perspective, focusing on getting customers emotionally and psychologically involved with your brand and your company. This is a great read for any marketer looking for new and innovative ways to engage customers and leverage prospects and customers as influencers.

Engaging Customers:
"Getting Prospects Engaged - the Pheedo Way!"

Posted by Bill Flitter on February 27, 2007 9:49 PM
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