Facebook Widget Advertising
August 11, 2007
Netvibes, Apple , Warner Brothers and almost every new startup all have one thing in common, they are all rushing to add a widget to Facebook's growing library.
As you would expect, advertisers are also embracing this new found widget inventory. Recently announced the most used widgets on Facebook, Slide and Rockyou, are allowing you to buy advertising on their widget.
We have been working with Scott Rafer's new start-up, Lookery, to reach the growing Facebook audience. We developed a special FeedPowered(tm) ad that will accommodate most widgets. Ford was the first to test it on the Lookery network.
Our FeedPowered ads are the perfect fit for a widget user. Since the "ads" are content based it makes for a better user experience. They are informative, interactive and targeted to the type of widget.
Posted by Bill Flitter on August 11, 2007 3:18 PM
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