A Cure For An Ailing Viral Marketing Campaign

January 19, 2008

If you've been in marketing for sometime, your CEO, Ad Agency or Marketing VP asked you to "create a viral campaign." First, there is no "easy button" to viral campaigns. Second, viral campaigns are not created, they just happen. This opinion is shared by many marketing pundits. You pray it goes viral. Prayer is all you have.

As I said before, viral campaigns are not created. However, there is a simple thing you can do to cure an ailing viral campaign. The solution is quite simple. Virally-enable the creative. By virally-enabling the creative you increase the opportunity for any ad campaign to take off like wild fire.

The power of any viral campaign is in the mass of people that embrace it. When we designed our FeedPowered technology, we had sharing in mind. Every content item is one click away from being shared (see image below) on various social media and bookmaking sites, and subscribed to via RSS and email. By virally-enabling the create, we increase the opportunity for our client's campaigns to spread

Try adding any of these tools below to any ailing viral campaign. You might be surprised of the outcome. A campaign that was not intended to "go viral" just might. These tools, with some effort, can be added to your blog, video, or even ad creative. The creators of these tools make it dead simple for any user to share your content and hopefully keep sharing, and sharing and sharing.

- Digg
- del.icio.us
- StumbleUpon
- Reddit
- Furl

It goes without saying, a fundamental principle still applies; you need a good product that is worthy of sharing in the first place.

Posted by Bill Flitter on January 19, 2008 8:36 PM
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