RSS, Now with More Cowbell

December 16, 2008

What do you get if you combine the growing preference of online users for 'content-on-the-go' (RSS) with their appetite for video? Answer: Pheedo's new video RSS syndication service - Video Ads for Feeds.

According to eMarketer video ad spending will rise 45% in 2009 counter to the overall market conditions. The product fulfills the need to cost-effectively access a highly engaged audience that is increasingly spending more of their time consuming content away from websites. Subscribers spend on average 30 minutes per day consuming RSS-enabled content and watch nearly 3.8 hours of video online monthly.

Now marketers can leverage Pheedo's latest enhancement - RSS video content and video ad syndication platform to reach millions of users who choose to consume content via RSS. The video ads are syndicated to premium publishers' feeds including the New York Times, CBS, Huffington Post, PCWorld and hundreds of niche content feeds, communities and news readers. Universal Studios, Fox Searchlight and National Geographic are just some of the advertisers to jump on Video Ads for Feeds to reach their fragmented audience.

We continue to push RSS advertising into new territories and evolve our platform to serve the growing needs of publishers, advertisers and the community. Marketer's thirst for quality inventory to syndicate their videos translates into new revenue opportunities for Pheedo publishers.

The video ad platform integrates with our existing RSS analytics and ad serving tools to provide deep insight into user engagement and ROI. With double-digit engagement rates, advertisers have been pleased with the results.

Benefits of the new service include:

Controlled Syndication
Easily establish rules to effectively syndicate to a variety of distribution points including niche audiences.

Measure Performance and ROI
Analytics provides access to dozens of performance and behavioral reports.

Simple Deployment
Use your current video assets to get started easily.

Viral
Users can engage with the video content by sharing it with friends or bookmarking it for later viewing.

Intelligent
Video player automatically detects the end user's device and adjusts content delivery accordingly.

The chrome of the player can be customized to increase the immediate branding experience. Users can click on the chrome to be immediately directed to a destination page.

RSS had a fever and the only cure was more Cowbell.

Posted by Bill Flitter on December 16, 2008 12:00 PM
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