Searchers looking for Love and RSS

December 17, 2008

If Google were only around when I was younger. It would have saved me a lot of heart-ache. Google could have told me the meaning of love. According to the lastest 2008 Google Zeitgerist report people turned to Google in 2008 to find out what love is.

However, the real excitement in the report is the fifth most searched "what is" question - "What is RSS?"

Top "What Is" questions according to Google.

1. what is love
2. what is life
3. what is java
4. what is sap
5. what is rss
6. what is scientology
7. what is autism
8. what is lupus
9. what is 3g
10. what is art

More people want to know about RSS than scientology? You have to love that if you are an RSS junkie. Think about all the "what is" questions one could ask Google and RSS is number 5!

This does make sense. A Razorfish study revealed RSS grew 153% in the first half of 2008. This also maps well to the subscriber growth our publishers are seeing in their RSS feeds.

Look for continuing growth in the use of RSS in 2009 as more and more consumers turn to content-on-the-go as the way to stay connected to the content they love.

Posted by Bill Flitter on December 17, 2008 10:03 PM
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