Events Category
December 15, 2008
If you are looking for one last networking event before the long Holiday, come join us at the German American Business Association's new media event. A line-up of fantastic speakers will be debating the question, "Will Hard Times Promote Innovation?" And, it will be televised with a live audience.
Registration
Location:
The Media Center TV Studio
900 San Antonio Rd
Palo Alto, CA 94303
Time:
Wednesday, December 16, 2008, 6:00pm
Moderator:
Pamela Lenz Sommer, GABA Media & Entertainment Co-Chair
Panel:
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Cynthia Francis, CEO, Reality Digital
BIll Flitter, CEO/Founder, Pheedo, Inc
Ron Eigen, Partner, Diligent, LLC.
Robert Daniel SVP, Sales and Publisher Development, ContextWeb
Robert Sherretta, CEO, International Investor, LLC
Brett Wilson, co-founder and CEO, TubeMogul
Hope to see you there.
Posted by Bill Flitter on December 15, 2008 10:06 PM
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May 14, 2007
From coast-to-coast, we'll be spreading the RSS and Social Media gospel. Hopefully, you can participate in our discussion at one of these great events. If you do, let us know. We would love to meet you.
May 16-18, Los Angeles
PR Online Convergence
Discussion: Practical Applications of Real Simple Syndication for Marketing and Public Relations
May 21, New York
Advertising in Social Media
Discussion: How to Really Leverage Syndication
June 11-14, Santa Monica
Digital Hollywood
Discussion: Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile
June 19-21, New York
DMA Days
Discussion: Empowering the Feed: How to Get the Most Out of Your RSS Feed Content
Many more events shaping up for late summer and fall. We'll post an update soon.
Posted by Bill Flitter on May 14, 2007 9:50 PM
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November 29, 2006
Looking forward to returning to Chicago Dec 4 & 5 for the Search Engine Strategies show. We are participating the following panel. If you would like to meet up while we are there, contact us: Bill AT Pheedo Dot Com or 888-495-8384 (Direct line).
ClickZ Forum: Advertising In Social Media
Social networks, blogs, feeds, tagging, social bookmarking and immersive game environments. It's Web 2.0, your customers are in control, and the old-fashioned media buy has gone bye-bye. This session examines strategy and looks at case studies of how marketers have successfully promoted brands and products in social media.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Bill Flitter, Vice President, Marketing, Pheedo, Inc.
Henry Copeland, Founder, BlogAds
Marc Schiller, CEO and Founder, ElectricArtists, Inc
Gary Stein, Director of Strategy, Ammo Marketing
Posted by Bill Flitter on November 29, 2006 2:32 PM
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October 3, 2006
It is that time again for another RSS Roundtable Dinner. The intent is to bring together leaders in the industry with those just starting to understand RSS for a casual conversation over drinks and dinner. We will be meeting in San Francisco Oct 17 in conjunction with the Direct Marketing Association's (DMA) Annual Conference. The last event was in New York and we had a packed room of over 40 people attend. Because the roundtable is during the DMA show, the theme for this event will be dmRSS - using RSS as a direct marketing tool.
We are pleased to have SimpleFeed as a new sponsor. They are joining a line-up of great thought leaders who are supporting the RSS Roundtable including SilverPop and Pheedo.
[Update - Oct 9] Proud to have PRWeb back as a sponsor of the event. They have been a long-term supporter.
The intent of this meeting is to discuss a number of key issues facing the Direct Marketing industry and understand how RSS can drive sales for DMer's. This meeting will also serve as a vehicle for our key industry partners to discuss challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for dmRSS. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers. Attendees will also be encouraged to share their stories.
Where: Near the Giant's Ball Park. Event location details will be sent to interested parties as seating is limited.
Time: 6:00PM - 10:30PM, Drinks from 6:00 PM to 7:00 PM, Dinner at 8pm. Agenda will start during dinner.
Date: Oct 17
Cost: Free dinner, beer/wine sponsored by Silverpop, SimpleFeed & Pheedo
RSVP: Send an email to bill AT Pheedo.com with your name, email, telephone and company
Topics:
There are so many topics that we can collectively address as an industry, however, it's critical that we focus on the important few that address issues of dmRSS usage.
We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we'll cover. We will pull additional hot topics from the attendees. Again, this event is meant to be interactive.
--> Is it the right time for DMer's to pay attention to RSS
--> Understand where RSS & Email fit together
--> Leverage current content/assets to take advantage of RSS
--> Using RSS as an alternative to search during the Holiday '06 season
Attendees:
Ideally, the event will attract around 40 high level leaders from within the RSS and Advertising industries including the following disciplines.
RSS Manufacturer
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research
Retailers
Email Marketers
If you are interested in attending, please send an email to bill AT Pheedo.com with your name, email, telephone and company name/address. Restuarant location will be forwarded in a follow-up email.
Posted by Bill Flitter on October 3, 2006 6:02 PM
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September 21, 2006
If you're going to be at OMMA East next week, why not drop in at our session on RSS. If you're interested in meeting up on Monday or Tuesday during the show, drop me a line at dana [at] pheedo.com.
Does RSS = R$$? Feeding Publisher Profitability
RSS has already changed the way the world consumes media, moving the web toward a subscription model, where users decide what content to receive and when. And in turn, RSS is changing the world in which advertisers can spread their message. Publishers can now accurately measure their audience for feeds and choose the best approach for inserting advertisements. Feeds offer not only a choice of audience but perhaps more importantly, an audience who has chosen to listen. This panel discussion will examine the benefits of the engaged RSS subscriber and how he or she can be measured. What does the future of advertising look like with RSS subscriber rates growing by the millions? How can reader data be harnessed to produce impactful creative? What's the best way to monetize RSS readers--with CPC or CPM rates?
When? Monday 9/25 - 11:15am - 12:00pm - Online Content Track
Speakers:
Jake Dobkin, Publisher and Founder, The Gothamist
Jeff Hinz, SVP, Director of Client Services, ID Media
Ed Manning, Vice President of Business Development, Private Label, NewsGator
Scott Cherkin, Director of Business Development, Travel Ad Network
Moderator: Dana VanDen Heuvel, Director of Business Development, Pheedo
The session is programmed as a roundtable discussion, so there will be plenty of opportunity for audience Q&A!
Posted on September 21, 2006 1:15 PM
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September 13, 2006
Pheedo is coming to New York! We're heading to the city next Monday, the 18th through Wednesday the 20th.
We'll be there for 360i's Digital Media Summit at the NYU Stern School of Business.
Want to meet up? Interested in RSS Advertising, or just coffee, drop me a line!
Contact Pheedo or send me an email at dana [at] pheedo.com if you're in the area.
Posted on September 13, 2006 9:20 PM
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September 10, 2006
Thanks to Mike Sechrist, Terry Heaton and the crew at WKRN in Nashville for putting together a stellar blogger meet-up this past Saturday. Nashvilleistalking.com is their amazing citizen media project that's brought together about 500 bloggers from the Nashville area to contribute not only to their own blogs but also to the Nashville Is Talking aggregator blog. There were between 40-70 bloggers there when I counted and not a one of them was live blogging (save for a post or two on their Treos)
Steve Safran posted a few good wrap-ups of the speakers and attendees over at LostRemote.com. There were a couple of comments with questions on Pheedo and RSS ads, so I thought I'd take this opportunity to clear things up a bit.
"Dan" asked:
I’m trying to “get” how RSS helps me sell more stuff. I went to the Pheedo site and still am so dense. I don’t understand. Could you (explain) it to me?
Dan (and Steve), here's some thoughts on RSS advertising, assuming that you're in the game to sell stuff. Though, the presentation at the event was for bloggers and was all about getting ads into your feeds, it's good to see that there are advertisers lurking out there too! I left a comment on the blog, but it appears that comment moderation is turned on for anything that has a URL address in it, so here's my response.
Dan & Steve,
Sorry if the RSS advertising message isn’t clear. Let me try to clear things up a bit.
Dan, I presume that you’re seeking to be an advertiser, as you’re interested in how RSS helps you sell more stuff. I don’t know that it’s any more complicated than saying that RSS advertising is not unlike any other ad medium in that, well, it’s advertising. It is, however, quite unlike any other medium when you think of the opportunity to reach a very niche audience based on content category (more on our content categories here: http://www.pheedo.com/node/17).
The point that Steve Safran made about the percentages is that RSS readers stay in the aggregator environment around 90% of the time, and only click through on CONTENT items about 8-12% of the time. Ergo, there’s a great opportunity to reach RSS readers with your brand message while in the aggregator environment. I say brand message because unlike search, where users are seeking content/information with a certain ‘intent’ (purchase?), in RSS, they are necessarily seeking things with intent, thus a higher frequency branding campaign tends to be more effective.
I’m happy to expand on this more if you’d like. Drop me an email at: dana [at] pheedo.com
Posted on September 10, 2006 8:05 AM
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June 30, 2006
Pheedo's going to be visiting the floor at ad:tech in Chicago on July 24th and 25th. If you're in the Chicagoland area and want to meet up, please give me a shout or send an email!
dana at pheedo.com
920.569.6535
Posted on June 30, 2006 9:31 AM
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May 23, 2006
The Pheedo Blue Shirt Crew is always on the road. In June, we'll be in New York on the 20th and 21st for DM Days and in Chicago on the 22nd and 23rd for the American Marketing Association's High Tech Trends Hot Topic event.
If you're at all interested in how RSS, Podcasting, Social Media and other technology enabled marketing trends are affecting marketers, this is the event to be at!
You can learn more about the event here: http://www.marketingpower.com/hthightech
If you're interested in meeting up in either New York in the 20th or 21st, or in Chicago on the 22nd or 23rd - please drop me a line at dana (at) pheedo.com.
Posted on May 23, 2006 7:41 AM
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May 8, 2006
Continuing our conversation from the success we had at the RSS Roundtable Dinner in San Francisco during Ad:Tech, we will be meeting in New York May 16th during the Syndicate Conference. We had over 40 people attend the last Roundtable. Because it was during Ad:Tech it was a bit more focused on the marketing/advertising aspect of RSS. The New York Dinner will slant toward the technology side of RSS.
We are happy to announce that SilverPop is a new co-host. They are joining a line-up of great thought leaders who are supporting the RSS Roundtable in including iUpload, PRWeb and Pheedo.
The intent of this meeting is to discuss a number of key issues facing our industry and it's chances for continued success. This meeting will also serve as a vehicle for our key industry partners to discuss mutual challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for RSS. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers. Attendees will also be encouraged to share their stories.
Where: New York City, 5 blocks from The Roosevelt Hotel (location of Sydnicate Show). Event location details will be sent to interested parties.
Time: 7:30PM - 10:30PM
Date: May 16 (first day of Syndicate Show)
Cost: Free dinner, beer/wine sponsored by iUpload, PRWeb, Silverpop & Pheedo
RSVP: Send an email to bill AT Pheedo.com with your name, email, telephone and company name/address
Topics:
There are so many topics that we can collectively address as an industry, however, it's critical that we focus on the important few that address issues of RSS growth and adoption.
We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we'll cover. At the end of the document are additional topics that can be discussed if there is additional time.
--> Lack of standardized RSS metrics
--> Actual RSS penetration
--> Rich Media
--> Advancement with new readers (Bloglines, Newsgator, Attensa, etc)
Attendees:
Ideally, the event will attract around 40 high level leaders from within the RSS and Advertising industries including the following disciplines.
RSS Manufacturer
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research
If you are interested in attending, please send an email to bill AT Pheedo.com with your name, email, telephone and company name/address.
Posted by Bill Flitter on May 8, 2006 10:32 AM
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May 1, 2006
At Ad:tech we held the second RSS Roundtable. We had a lively crowd with a spectrum of interests in attendence including Publishers, Advertisers, Tool Providers, Press and Ad Networks. A few comments on the show from Rebecca Lieb at ClickZ and Susan Kuchinskas at Internetnews.com & 360techblog provided their thoughts.
Please save the date for our third RSS Roundtable Dinner May 15 at 8:00 pm in New York during the Syndicate Conference. This dinner will take on a more tech focus where the last dinner had more of consumer/advertising focus.
Below are the notes from the dinner in San Francisco April 27. Add your comments as well. We'll pick up the conversation in New York in May. The take-away is, there are a lot of questions around the business of RSS.
Server based aggregators will win in the end - functionality will win.
IE7 --- Gillmor - who cares?
Hard to put new things on the desktop (netnewswire, etc) in the enterprise though, so RSS integration in IE is good for adoption
IE7 might help to just generally raise awareness of what RSS is
Gillmor - Pew study is bogus
People don't need to know what RSS is. RSS will drive adoption.
Once a technology is ingrained in content delivery, becomes part of computers - Cdrom, hard drive. Comes standard once necessary.
Lock in model for RSS - no model yet, but people are trying different ones
Monetizing - putting ads in feeds is good, but if user uses yahoo or google, ads in feeds compete with ads on the page.
CNET has feeds cause they need to do it, but what's the hope? Rather people read content on the web.
ClickZ - not worth selling RSS ads for ad salespeople cause no money there for them and RSS takes away traffic from site which hurts sales too. But same trend with print media/internet.
Converting email to RSS - Is RSS going to integrate into email?
Newsgator - plug in model for IE. RSS experience is so different from email so there will be resistance to integrate them.
Newsgator is too device specific, not ubiquitous
Download and take with you model or EVDO? Rojo gives full mobility.
Attensa: RSS will replace communication in the enterprise. Feeds with ads will be a small amount of traffic. Most will be in the enterprise space.
People are afraid of the revenue stream.
Gillmor does not thing it's "very early" in RSS adoption is very high right now.
Once you go RSS, you don't go back
No difference between and RSS page and a webpage in terms of advertising
Partial feed or full feed? Consumer will go for full feed with ads instead of partial without more control.
Feeds will be capable of more rich media.
"RSS feed reader optimization" --- publishers giving readers what they want to see
Ease of use - Is this the problem with adoption???
Posted by Bill Flitter on May 1, 2006 10:20 AM
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April 9, 2006
Coinciding with Ad:Tech San Francisco April 26-28, the RSS Industry Night Roundtable II aims to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in RSS Advertising. This group will span the disciplines of RSS advertising, RSS manufacture, RSS aggregators and readers, and RSS purveyors and luminaries.
The event is free and seating is limited to 40 people. The event is sponsored by iUpload, PRWeb and Pheedo.
The first RSS Roundtable dinner, brought together some of the pioneers in RSS marketing and services including, Yahoo!, Microsoft, eBay, NewsGator, Simplefeed, Pubsub, Feedburner, Pheedo and Forrester.
The intent of this meeting is to discuss a number of key issues facing our industry and it's chances for continued success. This meeting will also serve as a vehicle for our key industry partners to discuss mutual challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for the RSS advertising space. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers. Case studies on RSS advertising success will also be presented. Attendees will also be encouraged to share their stories.
Where: San Francisco, 10-15 minute walk from Moscone (location of Ad:Tech). Event location details will be sent to interested parties.
Time: 6:30PM - 9:30PM
Date: April 27 (second day of Ad:Tech)
Cost: Free dinner sponsored by iUpload, PRWeb, Pheedo, cash bar
RSVP:: Send an email to bill AT Pheedo.com with your name, email, telephone and company name/address
Topics:
There are so many topics that we can collectively address as an industry, however, it's critical that we focus on the important few that address issues of RSS growth and adoption.
We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we'll cover. At the end of the document are additional topics that can be discussed if there is additional time.
--> Lack of standardized RSS metrics
--> Lack of presentable case studies and best practices
--> IRSS mass syndication
--> Actual RSS penetration
--> Rich-media advertising
Attendees:
Ideally, the event will attract around 40 high level leaders from within the RSS and Advertising industries including the following disciplines.
RSS Manufacturer
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research
If you are interested in attending, please send an email to bill AT Pheedo.com with your name, email, telephone and company name/address.
Posted by Bill Flitter on April 9, 2006 11:22 AM
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December 16, 2005
First, I want to thank Rok Hrastnik for moderating the evening. He's done such a great job of staying 'swiss-like neutral' in this space that he was able to take the point on this event and bring everyone together.
Between this evening event on the first night of Syndicate San Francisco, where we had a veritable 'who's who' of the RSS industry, and the syndication industry's announcement on Structured Blogging, which Pheedo supports, we're continuing to feel the impact of the growing RSS Economy.
Rok gives a full coverage report on his site, so you can read the details there. Thanks again to everyone that showed up and contributed to the discussion! We look forward to being part of this again in another city at another time.
Last but not least, I have to tell you that real progress was made with Greg Reinacker of NewsGator in on point for drafting specs on the 'noindex' tag.
Posted on December 16, 2005 5:02 AM
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November 22, 2005
If you're coming to the Syndicate conference this December 12-14 in San Francisco and you work in the "RSS industry", we'd like to invite you to drop in for some lively discussion on the future of our industry.
In conjunction with the event, Pheedo is informally hosting an off-conference RSS Industry Night Roundtable, Rok Hrastnik will be moderating the evening as a neutral party. Essentially, we are aiming to focus the event on our industry and not on any company in particular.
Event Summary:
Coinciding with the RSS industry conference, Syndicate, the RSS Industry Night Roundtable aims to assemble a group of the top thought leaders in the RSS industry to discuss key topics that challenge all of us in this space. This group will span the disciplines of RSS advertising, RSS manufacture, RSS aggregators and readers, and RSS purveyors and luminaries.
The intent of this meeting is to discuss a number of key issues facing our industry and it's chances for continued success. This meeting will also serve as a vehicle for our key industry partners to discuss mutual challenges and viable solutions, as well as come to a mutual understanding of goals and objectives that we all have for the RSS space. Lastly, we will have an opportunity to collaborate, as leaders in the industry, on how we can increase the rate of RSS adoption among information consumers.
When:
Time: 6:30PM
Date: December 12th
Timing: In conjunction with the first day of Syndicate Conference on December 12th, 2005 in San Francisco.
Moderator:
Rok Hrastnik, a noted RSS authority and author of the book Unleash the Marketing & Publishing Power of RSS has agreed to moderate the event as a neutral party.
Topics:
There are so many topics that we can collectively address as an industry, however, it's critical that we focus on the important few that address issues of RSS growth and adoption.
We will focus on key industry issues that are preventing business adoption of RSS. Below are the high-level issues that we'll cover on the 12th. At the end of the document are additional topics that can be discussed if there is additional time.
--> Lack of standardized RSS metrics
--> Lack of presentable case studies and best practices
--> IRSS mass syndication
--> Actual RSS penetration
--> Rich-media advertising
Attendees:
Ideally, the event will attract around 20 high level leaders from within the RSS industry from the following disciplines.
RSS Manufacture
RSS Advertising
RSS Readers
RSS Services
RSS Convergence
RSS Research
Participation:
If you wish to participate, please contact Rok Hrastnik as soon as possible for additional event information. The audience will be targeted to RSS service providers.
Posted on November 22, 2005 7:35 AM
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October 6, 2005
For those of you looking to go 'beyond the Blog talk' and take things up a level, the AMA has the event for you. I'll be there, Pheedo will be there and we're bring along some of our smartest and well-spoken friends!
On October 28th we'll start out our 3 city tour in Chicago, IL. The name of the program is called The Old Model Doesn't Work Anymore: How Consumer Controlled Media Is Re-Shaping Your Online Go-To-Market Strategy.
We're pulling in some great speakers on fresh topics, check it out:
Podcasting/Video Blogs
Stowe Boyd, President, Corante, Get Real
RSS
Bill Flitter, Chief Marketing Officer, Pheedo, Inc., Pheedo Blog
Word of Mouth Marketing
Pete Blackshaw, Chief Marketing and Customer Satisfaction Officer, Intelliseek (New York session)
Andy Sernovitz, CEO, Word of Mouth Marketing Association, WOMMA (Chicago session)
Interactive Social Networking
Randal Moss, Project Specialist, American Cancer Society's Futuring and Innovation Center
Social Networking
Christopher Carfi, Principal, Cerado, Social Customer Manifesto. (Chicago and Scottsdale sessions)
David Teten, CEO of Nitron Advisors (New York session)
Power Law Structure
Judith T. Meskill, Principal, Meskill.net, Judith Meskill's Knowledge Notes
Register here if you're interested!
[UPDATE: The event has also been noted on Upcoming.org]
Posted on October 6, 2005 7:20 AM
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September 28, 2005
Bradley Horowitz from Yahoo! will be visiting the Pheedo office on Oct 4 from 6:30-9pm to discuss Media RSS (mRSS). All are welcome. Details of the discussion can be found at eBig.org (ignore the warning that the "event is now over", not sure why it shows that).
Bradley will discuss:
- What is mRSS and why it matters
- What its impact will be on traditional media
- What problems mRSS addresses and more
Location:
Pheedo, Inc
3601 San Pablo Ave., Second Floor
Emeryville, CA 94608
p: 510-923-9250
f: 510-923-9255
Looking forward to a lively discussion.
Posted by Bill Flitter on September 28, 2005 3:12 PM
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August 24, 2005
The current state-of-the art to measuring popularity of blogs is to measure the number of links in/out of from the blog. Link counting doesn't tell the entire story. Mary Hodder will be leading a discussion on developing new measures that would benefit readers, writers, advertisers, PR practitioners and businesses wanting to engage bloggers and RSS content producers.
Discussion topics will include:
- Current metrics include limited ways of valuing blogs and rss feeds
- Developing context around a blogger is difficult with those values but there are some things that can be done
- Topic communities are difficult to find and assess, but these are coming
- Blog search right now is very much alpha, similar to search in 1997, when the choices were Excite or Infoseek or the old Yahoo..
- Developing new measures would benefit readers, writers, advertisers, PR people and businesses wanting to engage bloggers and rss content producers
- Community based standard to facilitate this process and ask for measurement tools and better ways to express the weightiness of conversationalness of bloggers and conversations across topic communities.
Time and Date
Tuesday, September 6
6:30pm - 7:00pm networking, 7-8:30pm Event
Location
Pheedo, Inc
3601 San Pablo Ave 2nd Floor
Emeryville, CA 94608
More details and registrion
Posted by Bill Flitter on August 24, 2005 10:50 PM
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July 29, 2005
Today, Tokyo had the first look at the Pheedo solution. Our partners in Japan, AD2, introduced the local press and publisher community to Pheedo's RSS Advertising/Analytics platform. The room was packed with professionals eager to learn about RSS and RSS advertising. In attendance, was Six Apart, About, AOL, Autobytel, Become, and Fujitsu to name a few. I had the opporutnity to meet Japan's version of Robert Scoble, uber blogger Hiro Ogawa. Through an interpreter, I had the honor of presenting US RSS market data.
What was exciting to see was the growth of RSS in the Japanese market. The President of Root Communications, Mr. Koji Tsukada, shared RSS subscriber growth (chart below) of one of their sites. He pointed out RSS is growing in Japan with no promotion. The Japanese RSS adoption rate is higher compared to the US market. Overall penetration is lower but according to Tsukada, "the environment is ready."
A large portal that provides blogs to its users shared that the most popular blog categories included Diary, Soccer, Work, & Diet. Business blogging came in as the 13th most popular category.
Pheedo Japan is currently in beta.
Posted by Bill Flitter on July 29, 2005 12:03 AM
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February 15, 2005
The Bay Area Interactive Group (BIG), a professional trade organization for digital marketers, will host a
technology shootout of Silicon Valley proportions on Thursday, February 17th at the San Francisco Ferry Building. The group has rounded up solutions from the "most notable technology vendors in the Bay Area." Our friends at Feedster and other notable Bay Area technology companies will be presenting.
Each presenter will have 3 minutes to pitch their company to the panel. Sequoia Capital's Mark Kwame is the emcee for the evening. A panel of expert judges will award the best pitches at the end of the event. Pheedo's CTO, Adam Kalsey will be going to bat for Pheedo.
WHAT: "The Next Generation of Technology"
WHEN: Thursday, February 17, 2005, 6:30 -- 10:00pm
WHERE: San Francisco Ferry Building, Grand Hall, 2nd Floor
MORE INFO: http://www.sfbig.com
Come by and cheer Adam on.
Posted by Bill Flitter on February 15, 2005 7:43 PM
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January 25, 2005
Join Steve Gillmor Feb 1 from 6:30pm - 9:00pm at the University of Phoenix in Concord, CA as he discusses AttentionXML. The event is brought to you by ebig.org's Blogging & RSS Special Interest Group. More information on event location
Blogs are a great for information sharing and community building, but it doesn't take too long to get overwhelmed. Even if you've set up your feeds in an rss reader to aggregate the content, it's easy to get overwhelmed by too much content.
Steve Gillmor, journalist with ZDNET, will join us to talk about AttentionXML, a concept he's been instrumental in forming. AttentionXML is a new technology initiative that will present a richer view than that available through just a static list of rss feeds. This new standard, still under discussion and development, will help you manage your blogroll, turning it from a list into an interactive, filtered stream of content. AttentionXML injects intelligence back into the system, as it will use data gathered on what you are reading when to help improve the community understanding of what great content is. It will let you "vote" with your attention, to make the content that is collectively most valued most accesible. Why not harness the power of your social network and the larger community of readers so you stay in synch with the blogosphere.
Posted by Bill Flitter on January 25, 2005 10:20 AM
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January 21, 2005
Blogging live from the AMA - more to come.
Posted by Bill Flitter on January 21, 2005 7:47 AM
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December 8, 2004
Pheedo's very own legal council and COO Charles Smith explained the legalities of blogging to a group of San Francisco Bay Area EBIG.org members. Eric Rice was in attendance and did an amazing job of explaining the details of the event. Look for more information on this topic from EBIG in the coming months.
[update]
Steve Tennant also shares his notes on the session.
Mike at Bitsplitter adds his notes on creative commons.
All worth a read as they add their own interruption.
Posted by Bill Flitter on December 8, 2004 9:17 PM
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November 29, 2004
Tuesday, Dec 7 EBIG's Blogging & RSS SIG will discuss the legal issues of blogging at their new location in Concord, CA. Details. If you blog and live in the San Francisco Bay Area, this is a must attend event. There are hidden liabilities companies need to be aware of. This session hopes to address the precautions companies should consider.
From the website:
Blogging has emerged in the past few months as a grassroots publishing medium with a strong sense of community. This new publishing medium is having a significant impact on politics, ideas and culture. And with every new medium, it has potential legal issues that arise including employees getting fired to consumers get sued. During this session, you'll learn the legal challenges of blogging and how consumers are reacting. You'll walk away with a clear understanding of how to introduce a blogging policy that protects your company. But most importantly, we'll discuss how you can incorporate what you learned into your blogging strategy.
Topics to be discussed include:
1) To Blog or Not To Blog?
-- Benefits of company blog
-- Introduction to potential liability issues
2) Employees and Blogs
-- Examples (Microsoft, Friendster, etc.)
-- How far is too far?
-- Do I need blogging policy?
-- What should a blogging policy look like?
-- How do I enforce it?
3) Blogging and Copyright
-- Discussion of Copyright Law
-- Quoted or Ripped Off?
-- "Take my site off Google, NOW!!!"
-- Creative Commons license
4) Other Pitfalls
-- SEC & Financial Information
Posted by Bill Flitter on November 29, 2004 8:28 PM
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October 29, 2004
Pheedo is participating in a coast-to-coast roadshow with the American Marketing Association. They have assembled an a-list group of knowledge speakers on the subject of blogs and marketing. If you are a marketer looking to see how a blog can benefit your business, this is your opportunity.
Event Description
Blogs: Marketing Beyond the Website is an important one-day workshop designed to help marketers understand blogs and their marketing implications. Industry leaders will share their experiences with you on what makes a successful blog. You'll leave with a wealth of information and specific techniques that will help you cross the chasm in incorporating this innovative Internet-based strategy into your organization's marketing plan.
Speakers Include
Robert Scoble, Microsoft
Scott Rafer, Feedster
Ben McConnell, Church of the Customer
Dana VanDen Heuvel, BlogSavant
Dave Williams, 360i
Steve Rubel, CooperKatz & Company
Bill Flitter, Pheedo Inc.
Dates and Locations
Seattle - December 17
New York - January 21
Chicago - February 18
I am very honored to be presenting with this great group of marketers. And excited to meet the authors from the blogs I enjoy reading everyday.
Secure your seat now!
Posted by Bill Flitter on October 29, 2004 3:15 PM
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August 20, 2004
The always entertaining Chris Pirillo from Lockergnome has done it again with Gnomedex 4: Geeks Gone Wild! This three day event in Lake Tahoe is sure to be a blast. Tickets are still available. You'll have the opportunity to network with some of the best and brightest "geeks" on the planet. This year's keynote speaker is Steve Wozniak, co-founder of Apple Computer, Inc.
Chris saved the best panel for last - "The Future of Online Advertising." (The event is not all about geek stuff). Joining me on this panel are representatives from Paypal, BlogAds, Google, and Syndic8. The panel is moderated by Dave Taylor.
Hope to see you there.
Posted by Bill Flitter on August 20, 2004 11:10 AM
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July 2, 2004
Advertising Forum - The Premier Event for Interactive Advertising. Looks to be packed full of great content.
I'll be participating in Advertising Forum's panel discussion "It Came From Beyond the Browser." I'll be discussing RSS advertising and answering questions like, is it effective and what are the advantages.
Panelists include Weatherbug, WhenU and Blinkx
Events Details:
July 28, 29
8am - 5pm
Crowne Plaza Times Square Manhattan
Register
If you're attending, be sure to introduce yourself. Anyone up for a Blogger bash in NY?
Posted by Bill Flitter on July 2, 2004 7:43 PM
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June 1, 2004
Demonstrating to the attendees weblog index. More to come...
Posted by Bill Flitter on June 1, 2004 8:13 PM
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DecisionCast put together a CAN SPAM Webcast. Great information. I'll be talking about RSS and Weblogs as an effective alternative to email. Come join us. Register now
Event is 10 AM - 11 AM PST.
Posted by Bill Flitter on June 1, 2004 10:23 AM
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May 31, 2004
If you're in the Bay Area tomorrow, catch me speaking at EBIG's Blog & RSS Special Interest Group from 6:30pm - 9pm. This is part two of a three part series on business blogging. We'll be discussing how to use a weblog to create buzz and bucks, blogging etiquette and blogging abc's.
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The event is free for EBIG members and $10 for non-members.
Location:
Winecentives, Inc.
6040 Dougherty Road
Dublin, CA
See you there!
Posted by Bill Flitter on May 31, 2004 10:50 PM
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May 21, 2004
DecisionCast is doing a live Webcast from Adtech in San Francisco May 24-26. I'm helping them round up speakers at the event. If you'll be there and have some opinions on business blogs, rss and advertising, or how blogs are effecting traditional media, call me at the event 415-302-2351. I will also be blogging it.
Posted by Bill Flitter on May 21, 2004 3:27 PM
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Pheedo will be participating in DecisionCast's CAN SPAM Webcast Series The series begins May 25 and runs every Tuesday. I'll be participating June 1 and discussing the benefits of RSS advertising. The webcast is free but you must register to attend.
Posted by Bill Flitter on May 21, 2004 3:06 PM
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May 11, 2004
Thanks to Adam Kalsey from Kalsey Consulting for putting together a fine presentation on business blogging. The sold-out event was both educational and humorous. People were eager to learn all about business blogging. It was exciting to see.
Adam kicked off part one of a three part series Pheedo is sponsoring through the the East Bay IT Group's Weblog and RSS SIG (San Francisco Bay Area). The notes appear below. If you attended, be sure to add your comments or additional notes.
Hope to see you at Part II June 1 - "What's the Buzz on Business Blogging." This sessions will take a look at who is doing blogs right, blogging etiquette, the value of blogging and more. We'll pick up where Adam left off and go a little deeper into understanding what's all the buzz about.
Continue reading "Notes from Part I of III. Jumping on the Blogwagon. What a blog can do your business." »
Posted by Bill Flitter on May 11, 2004 2:02 PM
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April 25, 2004
Pheedo is sponsoring the EBIG.org Weblog and RSS SIG 3-part series "Jumping on the Blogwagon. What a Blog Can Do For Your Business."
Continue reading "Business Blogging Basics. Three Part Series Starts May 4, 2004" »
Posted by Bill Flitter on April 25, 2004 3:56 PM
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April 15, 2004
I recently participated in EBIG’s “Ten Things Every California Business Needs to Know About The CAN-SPAM Act” workshop. The event was hosted by NetHawk Interactive. It was a lively conversation attended by 30 business professionals.
Below are a few notes and links to the slides. Feel free to add your comments.
Charles Smith, Fastlane Ventures Legal Counsel, kicked off the event with "Ten rules of compliancy. The CAN-SPAM Act dissected into digestible and actionable items.” His slides are the first I've seen that make the CAN-SPAM Act easy to understand. The law, according to Charles, is loosely written. It will take many hours of litigation in order to clearly define the grey areas. The law is so loosely written, I was informed, one has to be careful even with signature files in your general email. His advice is to seek legal counsel when establishing an email marketing protocol.
Next, Jerry Hart, Jerry Hart Creative Service, gave a lively presentation on “Construct an email marketing campaign that complies and thrives in the new legal environment.” Jerry's slides spell out what you need to do.
Joseph Karwat, Qordia Communications surprised me with “The hidden costs of Email. How much is SPAM really hurting your company?” He opened up my eyes to the true cost of spam. In 2003 SPAM cost US businesses $10 – $87 billion. See Joe’s slides for more stats on the cost of email.
Lastly, I lead a discussion on “RSS the Can-SPAM magic bullet ? Life after email.” The discussion, as you can see from the slides, was intended to inform marketers on an alternative to email marketing. But even marketers hate spam. The group discussed how RSS can solve individual SPAM issues. RSS is very early. It is a good medium for one-to-many communications vs. one-to-one like email. Overtime, RSS will decrease the amount of SPAM in your email inbox because you are trading one form of content consumption for another. Consuming content in this manner is 100% opt-in, leaving it completely under your control. You no longer have to provide your email address when you want to receive updates/newsletters from sites. RSS decreases SPAM but doesn’t eliminate it.
Thanks to all who attended. Your participation in the discussion was valuable. If your interested in continuing the discussion on RSS and Weblogs, I will be leading a discussion April 26 at RSS Neighborhood. The event is free and open to everyone. Details can be found on Pheedo.
Posted by Bill Flitter on April 15, 2004 1:32 PM
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April 6, 2004
Come hear Scott Young discuss how corporations can use weblogs and RSS to develop a personal, 1:1 discussion with their customers and community. Co-hosted by DecisionCast, Pheedo. This is a free event.
Special Offer
The first 20 people to attend the event on April 26th will receive a free cup of coffee
Date of Event: Monday, April 26 2004, 9:30 AM - 11:00 AM
Registration Time: 9:30 AM
Location: Borders Books - Sunnyvale
Speaker
Scott Young,(bio) CEO, Userland Software - Userland Software
Speaker Bio
Scott Young has 15 years experience working as a senior executive in a variety of technology industries including enterprise software, Internet services and semiconductors. Previous positions include Chief Technology Officer and SVP of Products and Corporate Strategy for Vicinity Corporation [Nasdaq: VCNT] where he also served as SVP of Operations and was instrumental in building the technical and business infrastructure that attracted customers such as FedEx, Marriott, Starbucks, Walmart, GM, AOL, Yahoo, Verisign and hundreds of others. Scott's operating experience includes managing operations, engineering, and product marketing and he has been involved with transactions ranging from partnerships and joint ventures to private financings and a successful public offering. Over the years, Scott has developed knowledge and experience with early stage companies distilling technology into products where they can be successfully sold into Fortune 1000 companies.
Location
Borders Books - Sunnyvale
316 W. El Camino Real
Sunnyvale, CA
Posted by Bill Flitter on April 6, 2004 9:50 PM
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March 26, 2004
Join us and EBIG April 8 as our panel of experts dissects the CAN-SPAM law and outlines strategies to help you continue to leverage the power of email communications while mitigating risk to your company. We’ll also examine effective alternatives to email marketing. Registration Details
You’ll learn:
- How the law impacts acquisition, retention, affiliate and co-branded email marketing activities.
- How the new law impacts your email communications both commercial and noncommercial.
- How to construct an effective email marketing campaign in today’s legal environment.
- The hidden costs of email and SPAM.
- Effective alternatives to email.
Who should attend:
Marketing department staff charged with Internet marketing and business owners. Consultants, web developers, and webmasters who provide advice to clients. CEOs and legal counsel that need to get up-to-speed quickly.
Speakers:
Charles Smith, Fastlane Ventures Legal Counsel - Ten rules of compliancy. The CAN-SPAM Act dissected into digestible and actionable items.
Jerry Hart, Jerry Hart Creative Services. - Construct an email marketing campaign that complies and thrives in the new legal environment.
Joseph Karwat, Qordia Communications. - The hidden costs of Email. How much is SPAM really hurting your company?
Bill Flitter, Pheedo. - Email Marketing is Dead. Is RSS the Can-SPAM magic bullet? Life after email.
Event Date
April 8, 2004
6:30 - 9:00 PM
Location:
Nethawk Interactive
1185 Park Avenue
Emeryville, CA 94608
Registration Details
Posted by Bill Flitter on March 26, 2004 4:41 PM
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March 23, 2004
Don Park has organized a blogger dinner 7 PM March 24 at Venture Frogs in San Francisco. Looking forward to meeting other blog software and service companies. See you there!
Posted by Bill Flitter on March 23, 2004 3:17 PM
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March 22, 2004
Thank you all for attending the first RSS Neighborhood event and making it a success. It was also the kick-off of EBIG's Content and Knowledge Management Special Interest Group. Robert Scoble did an outstanding job explaining "Why is blogging hot and why does it matter for business?" Below are the highlights from Robert's conversation. Please feel free to add your thoughts and include anything I may have missed.
Continue reading "RSS Neighborhood March 22 Notes" »
Posted by Bill Flitter on March 22, 2004 3:09 PM
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March 17, 2004
Pheedo to sponsor RSS Neighborhood (A DecisionCast event)
March 22, 2004
9:00 AM - 10:30 AM
Location:
Chow
53 Lafayette Circle
Lafayette, CA 94549
Grab a cup of coffee and sit down with Robert Scoble from Microsoft as he shares his thoughts on "Why is blogging hot and why does it matter for business?"
The exclusive event is limited to 20. Register now.
Posted by Bill Flitter on March 17, 2004 12:39 PM
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February 29, 2004
Pheedo to sponsor RSS Neighborhood (A DecisionCast event)
March 22, 2004
9:00 AM - 10:30 AM
Location:
Chow
53 Lafayette Circle
Lafayette, CA 94549
Grab a cup of coffee and sit down with Robert Scoble from Microsoft as he shares his thoughts on "Why is blogging hot and why does it matter for business?"
The exclusive event is limited to 20. Register now.
Posted by Bill Flitter on February 29, 2004 2:31 PM
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